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but what does this mean when plugged back into your starting premise (we overestimate short-term impact and under-estimate long-term impact)? To me it suggests that government needs to re-engage with communities with more than just social media campaigns. They need to find ways to literally bring people together and get them talking (and not necessarily about anything substantive). We shouldn't underestimate the value of community events and structures

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Day: 21 May 2014

Rebranding the public service 

but it's an important distinction that the marketing needs don't overshadow or muddle the identity needs.rnrnSecondly