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If you’ve read Nudge by Richard Thaler and Cass Sunstein, you know that the idea of using behavioural economics to influence how citizens act is probably the hottest thing going in public policy circles. Simply put, organizations use “choice architecture” as part of a decision-making environment they want.

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Day: 29 January 2014

Behavioural science and Blueprint 2020 

If you’ve read Nudge by Richard Thaler and Cass Sunstein, you know that the idea of using behavioural economics to influence how citizens act is probably the hottest thing going in public policy circles. Simply put, organizations use "choice architecture" as part of a decision-making environment they want.

This content is for Select and Gold members only.
Login Join Now