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For the Canadian Tourism Commission (CTC), bidding for the 2010 Winter Games was not really about hosting, but more about securing the opportunity to be on the world stage. In a success story with significant lessons learned, their strategy ultimately turned a $26 million federal government investment into $853 million for Canada’s tourism sector.

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Day: 16 September 2014

Leveraging the Olympics: How a tourism brand was built 

For the Canadian Tourism Commission (CTC), bidding for the 2010 Winter Games was not really about hosting, but more about securing the opportunity to be on the world stage. In a success story with significant lessons learned, their strategy ultimately turned a $26 million federal government investment into $853 million for Canada’s tourism sector.

This content is for Select and Gold members only.
Login Join Now