THE IMPERATIVE FOR KNOWING CANADIANS In the face of dynamic shifts experienced by Canada since 2019, ranging from demographic changes and the rise of e-commerce to housing challenges and evolving work paradigms, it’s increasingly evident that traditional governance mechanisms may not be as effective as they once were. 10 / Canadian Government Executive // Winter 2023 KNOWING CANADIANS With the advancements in data collection and analytics, governments at all levels must consider a pivot towards a more data-informed approach. For two decades, Environics Analytics has partnered with Canadian governments at all 3 levels, providing them with nuanced insights that transcend basic demographics. While Statistics Canada remains a beacon of demographic understanding, truly knowing Canadians, especially in today’s fast-paced world, demands a deeper, more integrative approach. Small-area statistical accuracy has been invaluable for data-informed decisions, but the rapidly changing socio-economic landscape necessitates an even more agile approach. BY NADER SHUREIH
RkJQdWJsaXNoZXIy NDI0Mzg=