September 2015 //
Canadian Government Executive /
9
Innovation
marketing) and consultation with or co-
optation of opponents.
Establish performance
indicators and seek external
reviewers
The use of performance indicators has
been an important public sector trend
over the last twenty years. The 2010 semi-
finalists included the Boston suburb of
Somerville’s SomerStat performance man-
agement system that advanced the state of
the art by developing a close relationship
between statistical analysts working in the
major’s office and departmental managers
and involving the community in providing
feedback about performance.
My research shows that public sector
innovations that have established perfor-
mance indicators and that have invited
external review, for example by academic
evaluators or consultants, are more likely
to be replicated and receive awards or
media attention than those that haven’t.
Many public sector innovations received
at least part of their funding from founda-
tions, and foundations want evaluations
to determine the effectiveness of their
contributions.
The Gates Foundation contributed to
several educational innovations, the Rob-
ert Wood Johnson Foundation to health
care innovations, and the Bloomberg Phi-
lanthropies to innovations based in New
York City. All three of these foundations
demand the application of leading-edge
evaluation methodologies such as random-
ized trials to the initiatives they support.
The winner of the competition, New
York City’s Center for Economic Opportu-
nity, was established to improve the effec-
tiveness of antipoverty programs. The Cen-
ter evaluates initiatives using randomized
trials and scales up those that are working
and terminates those that are not.
Performance data and external reviews
should also be made available online to
citizens to encourage feedback and sug-
gestions for improvements, as Somerville
did. This forms a strong link between pub-
lic sector innovation and the Open Gov-
ernment movement.
Recognize that the media
are watching
Another big difference between public
sector innovations now and two decades
ago is the dramatic increase in media at-
tention: from 50 percent of innovations
being the subject of stories then to almost
all innovations being covered now. The
data also showed that, among the national
media, those with a more liberal orienta-
tion (New York Times, Huffington Post,
National Public Radio) are more likely to
cover public sector innovation than those
that are centrist (CNN, CBS) or conserva-
tive in orientation (Fox News, Wall Street
Journal). Innovators should proactively
seek out the media most likely to tell their
story in a sympathetic way; this can be
useful in building public awareness and
support and in finding funding.
Though the methodology I used in this
research is primarily quantitative, I do
provide examples to illustrate the char-
acteristics of innovations that I observe
and measure. One of the dichotomies I ob-
served is between top-down and bottom-
up innovation.
Both the former (political leadership)
and the latter (local heroism) are well-rep-
resented in both periods. A paradigmatic
instance of political leadership among the
2010 semifinalists was the NYC Service
Program. Mayor Michael Bloomberg, in-
spired by President Obama’s call to pub-
lic service in his first inaugural address,
moved quickly to establish a program to
enable thousands of New Yorkers to vol-
unteer to assist government in its work.
Bloomberg ordered his staff to design the
program within a few weeks.
An equally paradigmatic instance of
local heroism is Oregon’s Solar Highway
Program. Allison Hamilton, a middle man-
ager in the state Department of Transpor-
tation, saw a documentary on Germany’s
solar energy initiatives, including the use
of solar panels beside the autobahns to
power their overhead lights. Hamilton
worked from the bottom up, persuading
senior managers in her own department
and the electrical utility regulator to en-
dorse this concept. Ultimately, the federal
Department of Transportation agreed that
putting solar panels on the interstate high-
ways, which it regulated, was in the public
interest. Hamilton’s entrepreneurial atti-
tude was apparent in her view that the ob-
stacles she overcame were simply “words
written on paper long ago that could be
changed as circumstances changed.”
My research about public sector inno-
vation provides both inspirational sto-
ries, such as those of Michael Bloomberg
and Allison Hamilton, as well as evidence
of how to achieve results. Successful in-
novation requires inspiration to dare to
change the status quo and analysis of
how best to do it.
S
andford
B
orins
is a Professor of
Public Management in the University
of Toronto. He is also a research fel-
low at the Ash Center for Democratic
Governance and Innovation, Harvard
Kennedy School. Borins is a frequent
conference speaker on public sector
innovation and writes a blog on public
management, innovation, and narrative
at
www.sandfordborins.com.My research shows that public sector innovations that have established
performance indicators and that have invited external review, for example
by academic evaluators or consultants, are more likely to be replicated
and receive awards or media attention than those that haven’t.