October 2015 //
Canadian Government Executive /
11
engagement and participation — annu-
ally releases “Democracy 360,” a report
card on the state of Canada’s democracy.
The 2015 report awarded Canada’s de-
mocracy a grade of “C”, meaning Canada
is not at par with what would be deemed
an acceptable level given its wealth.
A good example of our D2DD’s ap-
proach is the UK’s National Health Ser-
vice “Change Day” and the subsequent in-
ternational “Change Days” that followed.
“Change Day” is a collective grassroots
social movement that is facilitated by
ICT, which was supported by the top and
led from the bottom up. When change is
introduced in large-scale organizations,
it is often welcomed with resistance. It
is a unique example of how a change ini-
tiative can be successfully implemented
within a large-scale organization. The
lesson learned from “Change Day” is that
successful long lasting transformational
changes can be achieved when managers
actively involve and value the insights
offered by an entire organization across
horizontal and vertical boundaries.
Although the primary objective of
“Change Day” is to attract pledges to
improve organizational performance,
the point of D2DD is to reconnect citi-
zens and public servants in a dialogue
of democratic participation. Citizens and
bureaucracies are deeply intertwined:
Change Day serves to attract public ser-
vants and citizens to effect positive policy
change. It also creates a pool of prospec-
tive participants for government con-
sultations that can be tailored to those
individuals and group preferences and
interests. As such, the e-consultations
process becomes one in which govern-
ment solicits input from ordinary Cana-
dians directly through such vehicles as
Facebook and Google whereby ads are
matched to user preferences.
D2DD is an opportunity to improve or-
ganizational performance and the e-con-
sultations process. Once in place, D2DD
can demonstrate to Canadians how their
voices matter, i.e., via a democratically
accessible transparent digital platform. It
also reconnects public servants with each
other and the public they serve.
D2DD can also address the blockage
in administrative reforms present in the
post 1982-era (Robert P. Shepherd and
Lori Turnbull shed light on that reality
Innovation
in their CGE article last November). If
administrative reforms can be modeled
around activities such as D2DD they may
offer the possibility of reconnecting the
public service with ministers and ac-
cordingly lead to more effective reforms.
D2DD aligns itself naturally with the
four guiding principles of the federal
Blueprint 2020 exercise, but it would
have the impact of making e-consulta-
tions far more substantive. Canadians
would feel that their voices matter, and
public servants would have the opportu-
nity to be better engaged with the public.
This is our vision for a better Canada: a
public service that is more engaged with
the public and effective at strengthening
citizens’ democratic ethos.
Additional Reading:
Robert P. Shepherd and Lori Turnbull,
“Public service reform: It’s about leader-
ship”, CGE, 20, 9, Nov 2014. http://www.
canadiangovernmentexecutive.ca/lead-ership/item/1696-public-service-reform-
its-about-leadership.html
This essay was the winner of the
Institute of Public Administration of
Canada (IPAC), and the Canadian Asso-
ciation of Programs in Public Admin-
istration (CAPPA) National Student
Essay Competition on the future of the
Public Service. The two authors are
MA students in the School of Public
Policy and Administration at Carleton
University Ottawa, Ontario Canada.
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