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The Dashboard

16

/ Canadian Government Executive

// October 2016

Type of beverage Biggest consumer in Canada Litres per adult in 2013

Beer

Newfoundland and Labrador

101.2

Red wines

Quebec

16.2

White wines

British Columbia

7.4

Brandy

Quebec

0.3

Gin

Quebec

0.3

Rum

Newfoundland and Labrador

4.5

Whisky

Saskatchewan

2.6

Vodka

Alberta

2.7

Liqueurs

Alberta

1.2

Other spirits

PEI

0.9

Coolers with spirits

Saskatchewan

4.1

Ciders

British Columbia

3.7

Sparkling wines

Quebec

1.7

Wine coolers

Alberta

5.2

Other wines

Quebec

22.0

Unidentified wines

Alberta

6.5

With all the drinking over the warm summer, CGE’s Dashboard

takes a look at the impact of alcohol on Canadians over the years.

What constitutes a Canadian standard drink

(17.05 ml or 13.45 g of pure alcohol)?

341 mL (12 oz.) bottle of 5% beer, cider or cooler

142 mL (5 oz.) glass of 12% wine

43 mL (1.5 oz.) shot of 40% spirits

Canadians have also been drinking more over time. The national consumption has risen from

117 litres

per adult in 1998 to

124 litres

in 2013. The increase was bigger in Quebec, going

from

128 litres

to

144 litres

per head in the same period.

Coast to coast, beer is by far the favourite drink of Canadians. Collectively, Canadians spent

$9.14 billion

on beer in 2013, or $324 per adult. That works out to

2.27 billion litres of

beer

. This could fill 908 Olympic-sized pools.

Estimated percentage of Canadians 15 years

and older who consume alcohol

Alcohol and Health

Type of beverage and the biggest consuming province

Men

80.6%

Women

71.2%

Total

75.9%