More and more of us are watching high profile events such as the Olympics and the World Cup on our computers, tablets and phones.
As the official broadcaster of many of these events, that has created a challenge for the CBC that also affects many media and other organizations developing online content: While more devices might mean more viewers, how do you measure your impact with specific audiences?
To understand video consumption across its platforms, asses the effectiveness of live video and audio, as well as on-demand content, and access viewership data across its digital channels that is comparable with traditional television metrics, CBC used Adobe Analytics within Adobe Marketing Cloud.
The two organizations have just published a case study and will be presenting the findings at the Digital Strategy Conference at Carleton University next week.
