Change ManagementGovernmentPublic SectorTechnology
Canada.ca web site
June 20, 2016

Adobe migrates 11 million pages to new government Web site

1,500 Canadian government Web sites from 91 institutions consolidated into a single Web site.

Computer software company Adobe, has migrated more than 11 million pages of government documents to a new online service platform that consolidates 1,500 Canadian government Web sites from 91 institutions into a single Web site.

The new user-centric site – Canada.ca – is being built on the Adobe Experience Manager (AEM) and is connected with Adobe Analytics. The site contains information and services on the most requested topics by Canadians such as public and private sector job opportunities; employment insurance; Canada Revenue Agency; family benefits; the Canada Pension Plan; old age pension plans; the weather; how to get a passport; and more.

This is part of the Web Renewal Initiative, that the government has embarked on in 2014 to make online information and services more accessible to citizens, employees, and businesses. The project involves the consolidation, over a three-year period, of all government Web sites. A contract for a Managed Web Service in support of the government’s WRI was awarded to Adobe Systems Canada Inc., according to Adobe.

Canada.ca links to all departmental sites which remain as-is, with current look and content. Departments and agencies continue to publish their content according to their publishing schedules and remain accountable for their content at all levels, including content in support of their respective themes.

Departments identified as theme leaders, coordinate and publish inter-departmental content on the Canada.ca site.

The Adobe technologies used include:

  • Adobe Experience Manager Sites is a content management system that provides one place to create, manage and deliver an improved digital experience. It not only increases efficiency but also allows government agencies to deliver services with agility and consistency across platforms.
  • Adobe Experience Manager: Digital Asset Management lets agencies manage digital assets such as images, video, and other content quickly. Assets can be managed end-to-end, as the system integrates with Creative Cloud and Adobe Marketing Cloud to help strengthen communications.
  • Adobe Analytics provides real-time information on performance across all communication channels, powering an optimal citizen engagement experience. Agencies can analyze the effectiveness of every touch point to find ways to consistently improve performance.
  • Adobe Managed Web Services provides a best-in-class implementation that can help agencies lower costs while lightening the IT load.

“Through this contract, Adobe Experience Manager, and Adobe Analytics were secured to provide the digital foundation for Canada.ca,” said Alexandra Noseworthy, Project Executive, Adobe Public Sector Canada, in a recent blog. “With this, the GC gains central oversight of all web properties combined with distributed content management to empower content owners to maintain their own content.”

She also said the Canadian government gains access to “exceptional reporting and analytics crucial to ensuring that all digital experiences” for both informational and transactional use.

About this author

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Nestor Arellano

Nestor is a Toronto-based journalist who specializes in writing about technology and business. He is the editor of Vanguard Magazine and the associate editor of IT in Canada and a regular contributor to CGE.

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